To promote traffic towards moneycontrol.com during the airing of the annual budget, we launched a content-rich campaign across TV and Web that featured famous politicians as a rock band, promising a fun and lively coverage of the budget. 

 

The campaign featured a series of interactive web banners that sang about people's problems in funny ways, to even a Harlem Shake video. Overall, the campaign was a success and a breath of fresh air in the financial advertising space, extending to 2013 with Chidambaram Style, on the lines of the famous Gangnam Style.

 

AWARDS

 

Goafest 2013 Silver - Digital Integrated Campaign - Financial Services

 

Goafest 2013 Bronze - Integrated Campaign - Financial Services