THE SWITCh
JEEP COMPASS TVC
When you drive an SUV that can overcome any problem the city can throw your way, dealing with other surprises becomes much more enjoyable.
ONLY IN A JEEP
DIGITAL CONTENT
The Jeep Meridian is an ultra-capable SUV that can take on any kind of terrain effortlessly. So, to attract buyers who prefer an SUV with some serious off-roading oomph, we challenged Bollywood celebrities with the adventure of their lives, demonstrating the Meridian's capabilities with an entertaining three-part series on Youtube and social media.
THE JEEP ANTHEM
DIGITAL CONTENT
Jeep is a brand built on community, adventure, and fun. To commemorate the 60-000 strong Jeep family in India and celebrate five successful years in the country, we created a foot-tapping tune for Jeep owners to use as an anthem on their adventures, and at the many meetups and events that happen across the country.
JEEP COMPASS LAUNCH
TVC + Youtube preroll
A legendary brand deserves a magnificent launch commercial. Directed by the renowned Mark Toia, this TVC was filmed all over India, capturing the beauty of its rich and varied culture.
yOUR TIME IS NOW
TVC + YOUTUBE PREROLL
A follow-up commercial for the launch of the Jeep Compass.
With a refreshed idea that drives urgency while staying close to the original campaign.
Jeep Compass - HAS IT ALL
TVC + YOUTUBE Preroll
A TVC for the feature-loaded variant of the Jeep Compass - the Jeep Compass Sport Plus.
JEEP LIKE ME
INSTAGRAM AND FACEBOOK ACTIVITY
Jeep has a vibrant community made up of all sorts of people. To commemorate the people who make Jeep what it is, we conducted an online activity allowing our followers to win personalised Jeep license plates featuring their hobbies and passions.
MY BIG GANESHA
festive social content
During the pandemic, festive gatherings were banned and crowds tightly controlled. Yet, we found a way to celebrate one of India's biggest and most-loved festivals on a majestic scale.
Winner
Gold - Experiential
Campaign India Digital Crest Awards 2021
MISSION ONE EARTH
activation + digital content
An initiative to promote responsible adventure and do our bit for the planet. Check out this legendary expedition that helped clean up the Himalayas.
Winner
Bronze - Digital Audio Visual
Abbys South Asia 2022
INDOOR ADVENTURES
instagram + facebook activity
An Instagram and Facebook activity to keep social engagement going during the Coronavirus lockdown of 2020.
Winner
Bronze - Digital Platform Innovation
Bronze - Digital PR
Abbys South Asia 2022
THE GREAT INDIAN DESERT CROSSING
digital content
There's no better way of showcasing the capability of an SUV than by walking the talk. That's why, for the launch of the ultra-capable Jeep Compass Trailhawk, we crossed the desert state of Rajasthan without using any roads. A delightfully dusty adventure, to say the least.
