STRENGTH TO LIVE NON-STOP
TVC + YOUTUBE PREROLL
During peak pandemic, Ensure wanted to remind consumers about its eleven strength and immunity boosting nutrients. Featuring an overprotective daughter who knows what's right for her parents' health, the ad portrays a relatable, slice-of-life scenario set at home, to communicate the benefit of Ensure.
MUSCLE AGE TEST
DIGITAL CONTENT
Can a simple exercise tell you whether you're strong enough for your age? Yes, it can. With the Ensure Muscle Age Test, we turned a simple exercise into a test that would help consumers determine their strength and take action to get their fitness levels back on track.
immunity CALCULATOR
TVC + YOUTUBE PREROLL
During the Covid pandemic, the whole world was worried about maintaining optimum immunity levels. Even more so, when it came to looking after the immunity levels of their senior family members. We devised a simple, science-backed way of checking immunity levels and hosted it on a website for the world to check its immunity levels.
The data collected through the immunity calculator website was later used for retargeting to the right audience.
CELEBRATE STRONGER
DIGITAL FILM - 90 SEC
When the festive season rolled around after two years of muted celebrations, Ensure wanted to encourage consumers to celebrate with the ones who helped during the pandemic. In this film, a family decides to extend the guest list and work harder to thank everyone that helped them.