Ashok Leyland is a company that's as old as India itself. So, when the major commercial vehicles manufacturer wanted to launch its first ever brand campaign, we searched for a brand ambassador whose appeal transcends the whole of India, much like our client's trucks themselves. 

 

The result was a campaign with MS Dhoni, captain of the Indian cricket team. Through the TVC, the company reached out to the entire ecosystem of the trucking industry - fleet owners, drivers and mechanics, acknowledging their contributions to the growth of our country and promising its continued support in the future.