FARHAN SHAIKH
COPYWRITER | CREATIVE DIRECTOR
I get it.
The bonfire in your agency that everyone was dancing around until yesterday is now threatening to turn into a blazing inferno. Account management is running around in a panic. Copy and art are screaming for help. And the planners? Well, they’re already eyeing the emergency exit. It’s the kind of blaze that only an experienced creative director can douse. But, don’t break the glass just yet. Because, lucky you, I'm the kind of person who knows how to walk through flames.
Chaos is my happy place.
Having fought (and won) my own fair share of creative fires, I specialise in disarming clients of their matchboxes and freeing up their hands for better things. Like applause, high-fives, and writing big, fat cheques.
Fires? Meltdowns? Deadlines? Been there. Fixed that. Portfolio below.
Starting with some good ol' power-packed writing for Jeep.
India Inspires India
Google
Shot on a massive budget and at multiple locations, this ad presents all of Google's services in India.
With a voiceover by the affable Bollywood superstar Farhan Akhtar, it features real Indians who are improving lives with the help of technology and also inspiring others along the way.
A story of how India inspires India.
Strength to live non-stop
Ensure
During peak pandemic, Ensure wanted to remind consumers about its eleven strength and immunity boosting nutrients. Featuring a protective daughter who knows what's right for her parents' health, the ad portrays a relatable, slice-of-life scenario set at home to communicate the benefit of Ensure.
I'm also an expert at automotive advertising.
No, I can't check why there's a screeching sound coming from your engine bay all of a sudden but it's most probably just a loose fan belt.
The Great Indian Desert Crossing
Jeep
There's no better way of showcasing the capability of an SUV than by walking the talk. That's why, for the launch of the ultra-capable Jeep Compass Trailhawk, we crossed the desert state of Rajasthan without using any roads. A delightfully dusty adventure, to say the least.
#Only In A Jeep
The Jeep Meridian is an ultra-capable SUV that can take on any kind of terrain effortlessly. To attract buyers who prefer an SUV with some serious off-roading oomph, we challenged Bollywood celebrities with the adventure of their lives, demonstrating the Meridian's capabilities through an entertaining, three-part series on Youtube and social media.
My Big Ganesha
Jeep
The festival of Ganesh Chaturthi is one of India's most anticipated and beloved festivals of the year, with gigantic idols of the elephant deity paraded through the streets and queues of devotees that stretch for miles. But the Covid-19 lockdown threatened to take the wind out of its sail with strict bans on celebrations, festival parades, and crowded gatherings. So, to give India the magnificent celebration it is accustomed to, we created a likeness of the deity's distinct form using 122 SUVs for a larger than life, yet safe and socially responsible celebration.
Making headlines...
More from the campaign
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